Website Usability
Do you know how many people came to your site but didn't stay? Why? What scared them away? Why did they not take action?
The usability of a website focuses on its functionality, whether or not the user will have a positive experience navigating, shopping, reading, or sharing on your site. Your website design must not only be attractive to the user, but also guide the user to their goal. Understanding the purpose of your website and providing clear calls to action will empower the user and offer them a clear direction.
With our best practices and our advanced analytics, eClick can test and observe how your users are interacting on your site. Then, we can make the appropriate changes that will impact your site's success. This is the best way to answer questions such as, ‘Should my Contact Us link be on the top or bottom?’ and ‘What images drive users to click a link?’
Small adjustments can make a big difference. With one simple change, we raised the close rate for one of our clients from 6% to 51% percent.
Developing a site that is easy to understand and navigate will entice the user to not only utilize the site, but to return and tell others. A site with good usability is likely to increase traffic and have a positive effect on your bottom line. However, frustrated users will leave, not come back, and certainly not recommend your site to others.